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LN-CC launches its new 100% recycled packaging - a continuation of its conscious initiative.

With an excess of landfill fashion, it’s important to consider your purchase choices; progress can begin with where you decide to shop. LN-CC is demonstrating that sustainability and luxury aren’t mutually exclusive and already commits a significant part of its range to sustainable and ethical products. This packaging is the next step in their LNCC Conscious program, all elements of traditional luxury packaging have been carefully considered. In order to prove there are real alternatives to mitigate the environmental impact without compromising on style, LN-CC has applied their creative approach to this ethical packaging design. The ink has been replaced by embossing, and glue (which can be highly pollutant and toxic) has been substituted with staples. The design resembles stone, a natural, durable and recyclable material that brave the elements with strength and stature and when polished grow into something beautiful.

The packaging is comprised of 100% recycled fibres, a combination of pre-consumer and post-consumer material. All packaging is produced in the countryside just outside of Milan, fusing traditional manufacturing technics with cutting edge eco-friendly technology.

Expect to see more actions to develop the LN-CC Conscious program in 2019. It's up to every one of us to make the conscious revolution happen. Act now.